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Impel and FordDirect Partner to Bring Industry-Leading Conversational AI Solutions to Ford Dealers and Lincoln Retailers | Details

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Impel and FordDirect Partner to Bring Industry-Leading Conversational AI Solutions to Ford Dealers and Lincoln Retailers | Details

Service AI
Maximize Customer Retention with 
Marketing AI

Unlock the power of your data with intelligent outreach at every stage of the customer lifecycle.

Put your marketing into overdrive with AI.

Dealers are sitting on a treasure trove of customer data. Unfortunately, most of it is locked behind siloed platforms and systems. Disparate marketing capabilities create further challenges. Marketing AI changes all that by unifying and enriching valuable first party data. And by seamlessly connecting this data to a powerful marketing automation engine, Marketing AI is able to deliver hyper-personalized content at every stage of the
customer lifecycle.

Coordinated outreach that influences customer behavior

Maximize profits and customer retention with Marketing AI

0%

 increase in return sales to the same dealer

0%

 more service 
ROs

0%

 higher gross profit in sales and service


Actionable insights that help you understand every customer

Powered by advanced behavior detection and predictive models, Marketing AI provides valuable insights that keep your teams focused.


On-Demand Marketing for when
you need it most

Match specific models with high-intent shoppers to turn inventory faster. Reengage lapsed customers and target specific customer audiences to fill your service bays. Efficiently acquire inventory with vehicle-specific equity campaigns.

Move a Model 
for Sales

Service On-Demand
for Service

Find a Trade for
Inventory Acquisition

Turn your customers into lifelong loyalists with Marketing AI

Unified data and automated outreach that keeps them coming back for more. It’s the end-to-end solution for all your marketing needs.