Impel Named Automotive Retail Product of the Year and Cloud Innovator to Watch at 2025 Stratus Cloud Computing Awards
Automotive leader’s AI Operating System delivers differentiated, cloud-native technology that drives measurable results for OEMs and retailers
NEW YORK, NY, September 24, 2025 – Impel, the global leader in AI solutions for the automotive industry, today announced it has been recognized with two honors in the Business Intelligence Group’s Stratus Cloud Computing Awards: Automotive Retail Product of the Year and Cloud Innovator to Watch.
The Stratus Awards celebrate companies, products, and individuals advancing cloud-based technologies that deliver measurable business impact. The dual recognition underscores Impel’s pioneering role in bringing differentiated, cloud-native AI to automotive retail.The Company’s solutions empower OEMs, dealer groups, and retailers to drive greater revenue, increased customer satisfaction, and enhanced operational efficiency at every touchpoint of the customer lifecycle.
“These honors are a testament to the extraordinary work of our team,” said Devin Daly, Co-Founder and CEO of Impel. “At Impel, we’ve built more than technology—we’ve built a foundation for the future of automotive retail. Our AI Operating System is purpose-built to integrate seamlessly with dealer and OEM systems, transforming every customer interaction into an opportunity for connection, loyalty, and business growth. I couldn’t be more proud of our team for their leadership, vision, and relentless dedication to delivering performant and secure enterprise-grade AI.”
Unlike generalized cloud platforms, Impel’s Automotive AI Operating System combines foundation LLMs with vertical AI models, specialized AI Agents, and a robust Agent Knowledge Bank to deliver accurate, brand-compliant engagement at scale. Featuring conversational AI, agentic AI, and copilot AI capabilities, the platform powers omnichannel experiences that span merchandising, marketing, chat, sales, and service—helping dealerships increase productivity, profitability, and customer lifetime value.
The Stratus Cloud Computing Awards, now in their twelfth year, recognize organizations worldwide whose innovations in the cloud stand apart for their differentiation, technical excellence, and real-world impact.
About Impel
Impel harnesses the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, Impel has delivered more than 39 billion shopper interactions, influencing over $9 billion in Sales and Service revenue across 51 countries.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives with real-world experience. The organization’s proprietary scoring system measures performance across multiple business domains and rewards companies whose achievements are significant and measurable.
