Impel Wins Gold Stevie Award for Innovation of the Year
New York, NY– May 7th, 2025 – Impel, provider of the automotive industry’s only end-to-end AI Operating System, has been honored with a Gold Stevie® Award for Innovation of the Year. The award recognizes Impel’s latest advancements in delivering conversational service scheduling for dealerships, further enhancing the customer experience in automotive retail.
The service drive is a critical source of revenue and profitability for dealerships, yet traditional approaches to service retention often create unnecessary friction for customers—requiring phone calls or complex online scheduling tools that lead to missed calls and abandonment rates as high as 80%. By combining intelligent marketing automation, conversational AI, and deep integration with scheduling systems, Impel AI enables dealers to engage customers at precisely the right moment and book service appointments directly through email or text. This seamless approach drives an average increase of 22% in service revenue while reducing inbound calls by 18%.
Stevie Award judges commended Impel for delivering “substantial impact,” noting its AI Operating System’s ability to significantly improve appointment rates, conversion rates, and repair orders. Impel’s verticalized AI and recent concierge service scheduling innovation also impressed judges. This powerful new capability enables customers to seamlessly book service appointments through AI-powered chat, texts, or email, offering a streamlined and enhanced experience. One judge noted, “This is a category-leading, industry-shaping submission.”
Impel’s Automotive AI Operating System was designed to support the unique needs of automotive retailers and manufacturers. By combining the latest generative AI technology with proprietary large language models (LLMs) and industry-specific data integrations, Impel delivers the most performant conversational experience and lifecycle management solution in the industry. The Company’s dealer-specific Knowledge Bank and Agentic AI capabilities enable retailers to deliver brand-compliant responses tailored to specific business objectives. By engaging and converting customers at every stage of the lifecycle—from marketing and chat to sales and service—Impel boosts productivity, profitability, and customer lifetime value.
Founded in 2002, the highly selective Stevie Awards recognize the achievements and positive contributions of organizations and professionals worldwide across all industries and sectors. Stevie Award judges include many of the world’s most respected executives, entrepreneurs, innovators, and business educators. More than 1,000 professionals worldwide participate in the Stevie Award judging process each year.
“We’re honored to receive the Gold Stevie Award for Innovation of the Year,” said Devin Daly, CEO and Co-Founder of Impel. “AI is revolutionizing our industry, and Impel is at the forefront of this transformation through relentless innovation. This recognition underscores our team’s commitment to delivering cutting-edge AI solutions that redefine automotive retail and deliver meaningful business results for dealers across the entire customer lifecycle.”
About Impel
Impel offers automotive dealers, OEMs, and third-party marketplaces the industry’s most advanced AI Operating System. The company’s end-to-end omnichannel solution leverages proprietary consumer behavioral data and generative conversational AI technology to deliver hyper-personalized sales, marketing, and service experiences at every touchpoint of the customer lifecycle. Impel’s fully integrated automotive retail platform works seamlessly with all major website, inventory, CRM, and DMS platforms. To date, the company has delivered over 27 billion shopper interactions, influencing more than $7 billion in sales and service revenue across 51 countries.
About the Stevie Awards
Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at https://www.StevieAwards.com.
