Customer Success Story
Unlocking Greater Value from KBB Instant Cash Offer Leads
Major dealership group increased Kelley Blue Book ICO lead conversion by 51% with Impel AI
- Detailed review of KBB ICO lead performance across 13 rooftops
- Analysis of lead conversion rates and Gross Margin generated from vehicles acquired and resold
- Comparison of performance before vs after implementing Impel AI
- Nearly 50K leads analyzed over a 12-month period
The Challenge
Traditional dealership sales models weren’t designed to support vehicle acquisition efforts. Fewer high intent leads and a more involved qualification process puts strain on sales personnel. Without automation, dealerships are limited in their ability to maximize return on their KBB spend.
The Solution
Impel AI helps dealers optimize the value of KBB ICO leads with a consistent and comprehensive lead management process driven by generative Al technology.
Speed – Faster initial response to potential vehicle sellers
Quality – Highly conversational and personalized dialogue
Reach – Maximum use of SMS texting for higher engagement
Persistency – Systematic follow-up for every lead
Ready to convert more leads into showroom appointments?
See for yourself how “hiring” Impel AI can amplify your BDC and Sales staff efforts and boost your sales revenue.
