The automotive industry is moving faster than ever. With dealer profit margins steadily declining from their pandemic peak and market volatility compressing margins, operational efficiency and a solid lead engagement process are non-negotiable for success. Enter Impel’s Chat AI solution—the most humanlike webchat experience in automotive retail.
Impel’s Chat AI is purpose-built for automotive retail. Here’s how it empowers your dealership to stay ahead of the curve.
1. The most humanlike chat experience in automotive retail
Impel’s Chat AI agent is powered by proprietary generative AI and large language models (LLMs), making it the most humanlike webchat solution in the industry. From VIN-specific questions to trade-in and financing inquiries, Chat AI handles complex queries with ease, providing instant, accurate answers any time, day or night. And if there’s any detail a dealership shouldn’t overlook, it’s responsiveness. A recent study by Pollfish found that customers were 8x more likely to buy from the most responsive dealership.
2. Seamlessly Embedded Everywhere Customers Are
Chat AI is equipped with Conversation Connect – a capability that enables customers to instantly access your dealership chat from any channel—social, email, ads, or your website— engaging customers with real-time, AI-driven responses that turn interest into action and convert leads into appointments.
3. Fully autonomous, with smart alerts for your team
Unlike traditional chatbots, Impel’s Chat AI operates independently, handling customer inquiries 24/7 without requiring your staff to constantly babysit the webchat or rescue conversations. It’s even smart enough to alert your team when human assistance is needed. This enables your staff to focus on higher-value activities while Chat AI efficiently handles lead engagement and qualification.
4. Automated CRM appointment integration
Imagine this scenario. A customer asks detailed questions about a specific VIN on your lot. Chat AI immediately provides accurate answers, giving the customer the information they need to commit to scheduling an appointment. It even schedules the sales appointment directly into your CRM and notifies your sales reps without skipping a beat. With automated appointment scheduling, sales reps are freed up to focus on providing white-glove showroom service that helps close deals and secure ongoing customer loyalty.
5. Answers first, earns contact information next
Customers get frustrated with traditional chatbots when asked to provide their contact information before getting answers—that’s why Chat AI doesn’t force users to provide these details upfront. It prioritizes engagement first and answers questions immediately, which drives more meaningful interactions and builds trust, earning the right to ask for contact details. The data proves it: this no-barrier approach measurably increases customer engagement rates.
6. Offers end-to-end service scheduling
Chat AI integrates with Xtime and turns service inquiries into confirmed appointments without staff involvement. It identifies intent, collects details, checks availability, and schedules appointments in real-time—all within the chat conversation. It’s a faster, smarter way to handle service requests. This change alone drives a massive uptick for dealers when they switch to Chat AI, given that up to 40% of webchat leads are service-related.
7. Responses are customized based on every detail of your dealership
Chat AI is powered by Impel’s AI Knowledge Bank, enabling dealerships to customize communications in any aspect of their business – from incentives, to policies, and even how they plan to handle complex issues like tariffs. This also means that no matter how quickly the industry changes, Chat AI gives dealerships the flexibility to adapt quickly and manage infinite leads. And as business changes, simply update the Knowledge Bank, and Impel AI will immediately reflect the most recent guidance across every AI solution.
Why Now Is the Time to Adopt AI for Your Dealership
Dealerships nationwide are using Impel’s Chat AI to gain operational efficiency, improve lead conversion, and gain a competitive edge. From handling inquiries to automating appointment scheduling, Chat AI ensures every interaction adds value. By adopting this solution, dealerships don’t just keep pace with the market; they get ahead of it.
Automotive leaders have seen firsthand the significant benefits of implementing Chat AI. Dealerships report boosted customer engagement, increased appointment bookings, and saved labor hours that can be redirected toward closing sales and fostering loyalty.
Drive Your Dealership into the Future
The automotive industry grows more competitive every day. To stand out, dealerships need tools that pair innovation with efficiency. Impel’s Chat AI does exactly that, acting as your 24/7 AI agent to engage customers, convert leads, and build lasting loyalty.
Interested in taking your dealership to new heights? Book a demo of Impel’s Chat AI today to experience how this advanced solution can revolutionize your operations and enhance profitability.
The future of automotive retail starts here.
