Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details


Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details

Impel Blog

Impel Acquires Outsell

The industry’s leading Automotive AI and Customer Engagement providers are joining forces

Yesterday we announced that Impel has acquired Outsell, a leading automotive customer engagement platform provider. This strategic transaction brings together two industry powerhouses and sets the stage for many exciting technology innovations to come. Together, we will create the auto industry’s first end-to-end AI Sales and Marketing Automation platform. 

Additional reading → official press release.

About Outsell

Founded in 2004 by serial entrepreneur Mike Wethington, Outsell is based in Minneapolis and employs 170 people. Powered by first-party data, machine learning technology and predictive AI models, Outsell’s customer engagement platform leverages millions of data points and real-time customer behavioral cues to automate and optimize outreach at scale. Their platform is currently used by more than 2,000 dealers, as well as OEMs and Tier 2 regional associations.  

In the past 12 months, the company has delivered more than 500 million messages via SMS text, email, direct mail, and social media to 61 million consumers.  

The combined value of Outsell and Impel 

Thousands of dealers leverage Impel AI to increase customer conversion, retention, and customer lifetime value. With Outsell’s first-party data management and omnichannel marketing capabilities, dealers and OEMs will now be able to connect every channel and touchpoint in the automotive retailing journey, from conquesting to customer retention and on-demand marketing, using one unified Automotive AI platform. 

Two exceptional cultures built on shared values 

This acquisition isn’t just about combining industry-leading platforms; it’s about uniting two exceptional cultures built on shared values. By bringing together employees with a relentless focus on customer satisfaction, a collaborative spirit, and a drive for results, we’ll unlock new learning and growth opportunities for our people.

When our employees thrive, so do our customers, and we believe the cultural impact of this partnership will result in even greater success for our customers.

What to expect

Our combined staff now totals 450 employees, including 180 product, engineering, and R&D team members working to develop innovative new products that drive meaningful business results for dealers. With 130 customer success and technical support team members, Impel will bring learnings and best practices to customers informed by our collective experience in serving more than 8,000 dealers around the globe. Over the next several months, we’ll be working hard to integrate teams and technology, ensuring we prioritize the success of our customers along the way.

As we integrate our platforms and introduce powerful new capabilities, we’ll provide updates on a regular basis. Our goal is to become even more valuable to our customers with cutting-edge Automotive AI solutions that drive efficiency, revenue, and greater customer retention for automotive retailers, partners, and OEMs around the world. 

It’s an exciting time for Impel and the entire automotive industry!