Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Feature Tour
Every vehicle has unique strengths—tech, design, safety, performance. Feature Tour spotlights them with VIN-specific, multimedia content that’s clear, compelling, and instantly accessible—turning browsers into believers before they hit your showroom. Your vehicles have stories. Make sure your shoppers hear them.
From Curiosity to Confidence
When shoppers can see, hear, and explore a feature, they get more than specs—they get the story. Feature Tour delivers immersive, VIN-specific experiences that answer their questions instantly, build trust naturally, and keep them engaged until they’re ready to buy.
Bring Every Feature to Life
Give shoppers more than specs—give them reasons to believe.
Turn VIN Data Into Real Value
Shoppers don’t buy acronyms or specs—they buy stories. Feature Tour transforms VIN data into dynamic, OEM-approved videos, images, and explanations that make every feature clear, compelling, and impossible to overlook. When shoppers fully understand a vehicle’s value, they’re more confident in the price—helping you protect margins while moving them closer to “yes.”
Cluttered Feature List
Impel’s Feature Showcase
A Sales Rep’s
Secret Weapon
Even the best salespeople can’t memorize every trim, package, and tech detail—especially when inventory changes daily. With Feature Tour, your team gets on-demand access to the industry’s most complete OEM content library, making it easy to explain any feature to any customer—on the lot, in the showroom, or online.
Plays Nice with Your
Tech Stack
- More than 150 provider integrations – Works with virtually any website or feed platform
- Full inventory coverage – New, used, or CPO, no vehicle is left behind
- 48-hour activation – Live on your site fast, with zero process changes
(A Bigger) Bottom Line
Feature Tour turns confusing lists into compelling experiences—helping shoppers understand your vehicles, trust your pricing, and move closer
to “yes.”
Why Dealers Choose Impel
“[Feature Tour] allows the customer to view the safety, convenience, performance and technology features, plus, the factory installed upgrades. The videos walk you through the safety and technology of the vehicles. Impel really allows the customer to easily do their research on their desired vehicle.”
“We’ve had shoppers who said they were shopping on other sites that didn’t have this feature, and they recommended friends and family to go to our site that had this feature so they could look through the car and take a really good look…[with Feature Tour]. The consumers are coming in more knowledgeable about our vehicle. The can see the condition of the car better. The feedback is that they feel more comfortable taking a longer drive to come see a car than they did when we were just putting up static pictures.”
Most VDPs Show a Car.
Feature Tour Sells It.
Don't just list features—showcase them.
Book a demo and watch engagement soar.