Welcome to the website operated by Augmented Reality Concepts, LLC d/b/a Impel, and its affiliates (“Impel”, “we”, “us”, or “our”). These Website Terms of Use (“Terms”) govern your use of our public-facing website, including but not limited to https://impel.ai/, any subdomains, and other online services we make available (collectively, the “Site”).

By accessing or using the Site, including but not limited to browsing, contacting us for a demo or other details of our offerings, or initiating a service, you agree to be bound by these Terms. If you do not agree, you may not use our Site.

1. Who Can Use Our Site

This Site is available to individuals who are at least the age of 18, or the applicable limit for majority in your jurisdiction. You must have legal capacity to enter into a binding contract. If you are accessing the Site on behalf of a company or organization, you represent that you are authorized to do so.

Some features of the Site, such as logging into our services, may require account creation and are subject to separate service terms. We reserve the right to accept or decline such registrations in our sole discretion. In the event of a conflict between those service-specific terms and these Terms, the service-specific terms will govern with respect to the applicable services.

2. Your Responsibilities and use of the Site

You agree to use the Site only for lawful, respectful, and appropriate purposes, or in a manner which does not interfere with the Site or any features on the Site (including any technological measures implemented to enforce these Terms). When using the Site, you agree that you will not, and will not allow or authorize any third party to:

  • Use the Site or any text, photographs, videos, or other content available on the Site (“Content”) for any purpose that is illegal, fraudulent, deceptive or unauthorized by these Terms, or would give rise to civil liability, or to solicit the performance of any illegal activity or other activity which infringes the rights of Impel or others, or to encourage or promote any such activity.
  • Engage in or promote any conduct that is offensive, threatening, discriminatory, racist, hateful, or otherwise harmful, against any individual or group.
  • Harvest or collect information about any third parties, including their email addresses or other personally identifiable information.
  • Impersonate or post on behalf of, or express or imply the endorsement of, any individual or entity, including Impel or any of its representatives, or otherwise misrepresent your affiliation with a person or entity.
  • Use the Site in any manner, whether deliberate or otherwise that could in any way (a) interfere with, damage, disable, overburden or impair the functioning of the Site, or Impel’s systems or networks, or any systems or networks connected to the Site, or (b) violate any requirements, procedures, policies or regulations of such systems or networks.
  • Operate non-permissioned network services, including open proxies, mail relays or recursive domain name servers, or use any means to bypass user limitations relating to the Site.
  • Use any robot, spider, crawler, scraper, deep-link, page-scrape, site search/retrieval application or other manual or automated device, program, algorithm or methodology or interface not provided by us, excluding the use of assistive technologies as an accommodation (i) to access, acquire, copy, retrieve, index, scrape, data mine, in any way reproduce or circumvent the navigational structure or presentation of the Site, (ii) or monitor any portion of the Site, (iii) to extract data, (iv) to sell, resell, frame, mirror or otherwise exploit for any commercial purpose, any portion of, use of, or access to the Site (including any Content, software and other materials available through the Site), or (v) attempt to circumvent any content filtering techniques we may employ.
  • Remove any copyright, trademark or other proprietary rights notice from the Site or from Content or other materials contained on or originating from the Site.
  • Create a database of any type by systematically downloading and storing any Content unless expressly permitted by Impel to do so.
  • Attempt to gain unauthorized access to any portion or feature of the Site, or any other systems or networks connected to the Site or to any Impel server, or to any of the services offered on or through the Site, by hacking, password mining or any other illegitimate means.
  • Use or attempt to use any account you are not authorized to use.
  • Probe, scan, monitor or test the vulnerability of the Site or any network connected to the Site, or breach the security or authentication measures on the Site or any network connected to the Site.
  • Modify, adapt, create derivative works of, translate, reverse engineer, decompile or disassemble any portion of the Site (including any Content or other materials available through the Site), or do anything that might discover source code or bypass or circumvent measures employed to prevent or limit access to any area, Content or code within the Site except as, and solely to the extent, expressly authorized under applicable law overriding any of these restrictions.
  • Develop any third-party applications that interact with the Site or Content without our prior written consent.
  • Use or apply the Site in any manner directly or indirectly competitive with any business of Impel.

If we, in our sole discretion, determine that you have acted inappropriately, we reserve the right to take down Content, prohibit you from using the Site, and take any appropriate legal action.

3. Intellectual Property

All Content on the Site, including text, graphics, logos, icons, images, audio, video, software, and design, are owned by Impel or its licensors. These materials are protected under copyright, trademark, and other intellectual property laws.

Using our Site does not give you ownership of any intellectual property rights to the content you access on the Site. You may not use content from our Site unless you obtain permission from us or its owner, or unless you are otherwise permitted by law. You are granted a limited, revocable, non-exclusive license to access the Site for personal or internal business use. You may not copy, modify, republish, distribute, or exploit the Site’s content for any other purpose without our prior written permission.

4. Feedback and Submissions

We welcome your input and suggestions. However, if you submit ideas, reviews, comments, or other materials to us (“Submissions”), you agree that we may use them without restriction or obligation to compensate you.

You can only post Submissions if you own all the rights to that Submission, or if you have the permission from the owner of such rights. Impel does not gain ownership of your Submission. However, by posting or submitting Submission, you grant Impel, our affiliates, agents, licensees, and assigns a non-exclusive, worldwide, irrevocable and perpetual right to reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, modify, create derivative works of, exhibit, and otherwise use your Submission. Please note that this license is perpetual meaning it will continue even after you stop using our Site. Please do not send us confidential or proprietary information unless requested.

5. Privacy and Data Collection

Our Privacy Notice explains how we collect, use, disclose, and safeguard personal information. By using the Site, you consent to our handling of your information as described in our Privacy Notice.

We use cookies and similar tracking technologies to operate and improve the Site, analyze usage patterns, and enhance your experience; you may adjust your cookie preferences through your browser settings or through the cookie manager enabled on the Site. Please be aware that doing so may affect certain functionality of the Site. You will find more information about our use of cookies in our Privacy Notice.

6. Third-Party Services and Links

The Site may include links to external websites or services we do not control (“Third-Party Content”). These are provided for convenience and do not constitute an endorsement. Impel is not responsible for the content, privacy practices, or accuracy of third-party websites. While your use of the Third-Party Content is governed by these Terms, your access and use of third-party sites and the services provided through such sites is governed by terms of the third parties and social networks. You are responsible for ensuring that your use of those Site complies with any applicable terms of service or other agreements.

7. Modifications to the Site or Terms

We may modify these Terms at any time, and we encourage you to review this page regularly. By continuing to use or log in to the Site after these Terms have changed, you accept the revised Terms. If you do not agree to the changes, you must not use the Site. If you do not comply with these Terms, and we do not take action right away, this shall not be interpreted as a waiver or claims or our rights.

8. Disclaimers

The Site is provided “as is” and “as available”. We do not make any warranties, express or implied, including but not limited to warranties of availability, reliability, merchantability, fitness for a particular purpose, or non-infringement. We provide our Site using a commercially reasonable level of care and promise to do our best to make sure you enjoy the Site. While we aim to ensure accuracy and accessibility, we do not guarantee that the Site will be uninterrupted, error-free, or secure.

9. Limitation of Liability

Except where prohibited, Impel or its subsidiaries shall not be liable for any indirect, special, incidental, consequential, or exemplary damages arising from your use of the site or any third party’s use of the site. These exclusions include, without limitation, damages for lost profits, lost data, computer failure, or the violation of your rights by any third party, even if the services entities have been advised of the possibility thereof and regardless of the legal or equitable theory upon which the claim is based.

In no event will our total cumulative liability to you arising out of or in connection with these terms, or from the use of or inability to use the site, including any content, or from the use of or exposure to any submissions, exceed one hundred Canadian dollars (CAD $100.00). Multiple claims will not expand this limitation. You agree to indemnify, release, and hold us harmless from any and all liability, claims, actions, loss, harm, damage, injury, cost or expense arising out of any submission.

10. Termination

We may suspend or terminate your access to the Site at any time, without notice or liability, for any reason, including violation of these Terms. Certain provisions, including but not limited to ownership rights, disclaimers, and limitations of liability, will survive termination.

11. Governing Law

These Terms are governed by the laws of the State of Delaware. Any legal disputes must be brought before the courts located in Delaware, and you agree to the exclusive jurisdiction of those courts. Should a particular provision in these Terms not be enforceable, that will not affect any other provision of these Terms.

12. Contact Us

Any questions about the Site or the Terms can be sent to Impel via email at legal@impel.ai or mailed to:

Augmented Reality Concepts, LLC
344 S. Warren St.,
Syracuse, NY 13202

Please note that we do not accept any responsibility to maintain the confidentiality of any report of a violation you may submit to us, including your identity, nor do we commit to providing a personal reply to any report you submit, nor are we obligated to take any action in response to your report.

When you use the Site or send communications to us through the Site, you are communicating with us electronically. You consent to receive electronically any communications related to your use of the Site. We may communicate with you by email or by posting notices on the Site. You agree that all agreements, notices, disclosures and other communications that are provided to you electronically satisfy any legal requirement that such communications be in writing. All notices from us intended for receipt by you shall be deemed delivered and effective when sent to the email address you provide to us.