Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More

Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More


Auction Edge Partners with Impel to Bring 360° WalkArounds® to Independent Auto Auctions

New digital merchandising technology brings greater level of transparency to the wholesale auction industry.

Seattle, WA, March 27, 2019
– Auction Edge, the premier technology provider for independent auto auctions, and Impel, the global leader in automotive digital merchandising, today announced a partnership that brings 360° WalkArounds to independent and specialty auctions across the United States. Auction Edge clients will now be able to leverage Impel’s patented technology to capture and deliver virtual walkarounds of the vehicles offered for sale at auction. With this new integration, Auction Edge becomes the first auction technology provider to offer interactive vehicle display pages to wholesale buyers and sellers. Impel’s technology is available through several Auction Edge platforms, including EDGE Pipeline, the company’s national wholesale marketplace, as well as EDGE Lookout, which powers websites for independent auto auctions across the country.

“Independent auctions are a thriving channel for vehicle transactions,” said Julie Warpool, Auction Edge, SVP Auction Systems. “Auction Edge is excited to bring this level of capability to our independent auction customers. Working with Impel is a natural fit as we continue to enhance our ecosystem of tools to help independents serve buyers and sellers with greater transparency and more options for evaluating vehicles.”

Impel’s 360° WalkArounds transform static vehicle merchandising pages into interactive digital experiences that build shopper trust. By enabling wholesale vehicle buyers to explore every aspect of a vehicle’s interior and exterior condition, independent auctions and consignors are able to bring an additional level of transparency to the auction process.

“We’re incredibly excited for this partnership with Auction Edge,” said Devin Daly, Impel CEO. “As the auction industry continues to move online, building trust between wholesale buyers and sellers is critical. We look forward to working with Auction Edge to enable independent auctions and vehicle sellers to harness the power of advanced digital merchandising technology for greater transparency and business success.”

Auctions interested in learning more about the integration should contact

About Auction Edge

Auction Edge is the premier remarketing technology provider to independent auto auctions across the United States. Over 240 independently owned auctions managing over 4 million vehicles each year, utilize the Auction Edge platforms and marketplaces to operate efficiently, dominate locally, expand their reach globally and compete nationally. Founded in partnership and built for independent auctions, the fully integrated and innovative Auction Edge platforms include EDGE Spark, EDGE ASI, EDGE AuctionOS, EDGE Pipeline, EDGE Lookout, EDGE Simulcast and EDGE Multi-List. Together, the Auction Edge products deliver an unparalleled competitive advantage to independent auctions across the remarketing industry. Auction EDGE is headquartered in Seattle, WA. For more information visit

About Impel

Impel offers automotive dealers, OEMs and online marketplaces the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkAround® and Feature Tour™ technology builds trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. Impel’s proprietary shopper behavioral data and VINtelligent Retargeting® solution enable dealers to deliver hyperpersonalized interactions across the entire car shopping journey. To date, more than 200 million virtual WalkArounds have been experienced by car shoppers across 15 countries. To learn more about Impel, visit