Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More


Carsales Partners with Impel to Bring 360° WalkArounds® to Australia’s Largest Online Vehicle Marketplace

MELBOURNE, VICTORIA, AUSTRALIA – September 9, 2019Carsales, the largest online vehicle marketplace in Australia, and Impel, the global leader in digital automotive merchandising technology, today announced a strategic partnership at the AADA 2019 National Dealer Convention & Expo in Australia. As a result of the partnership, visitors to will now be able to take advantage of 360° interior and exterior walkarounds offered by participating dealers.

Impel’s state-of-the-art technology, which enables highly interactive, virtual vehicle explorations, has been deployed on Australia’s largest automotive classifieds site, Anyone with an internet connection can access the 360° WalkAround experiences by visiting site from their computer, tablet or mobile device. WalkArounds created by Australian dealers for their own websites will be automatically syndicated to the carsales classifieds site. Participating dealers can use the Impel capture app themselves or take advantage of Carsales vehicle photography services to capture images and generate interactive walkarounds for their vehicles.

360° WalkAround experiences have been available to Australian car shoppers since August 2018, when S21Media began distributing Impel’s platform to auto dealers throughout Australia. The carsales deployment represents the largest implementation of the technology in Australia, covering 200k cars offered for sale on the marketplace. Dealers who wish to take advantage Impel’s technology can contact S21 Media for more information.

“360° WalkArounds have been proven to drive greater shopper engagement for dealers throughout the world, and we are thrilled to be working with to bring this experience to the more than 3.5 million consumers who visit each month,” said Devin Daly, Impel Co-Founder and CEO. “This partnership will create a better online experience for car shoppers in Australia, while delivering even greater value for dealers in the highly competitive auto retailing industry.”

Impel’s digital merchandising solution leverages proprietary technology and first-party data to enable dealers to deliver more personalized shopping experiences and greater levels of transparency in the car buying process. The platform automatically converts vehicle photographs into virtual reality enabled 360° displays with tagged, touchable hotspots. These customisable hotspots can be used to highlight vehicle features and gain unprecedented insights into consumer behaviour. The 360° interior and exterior views can be published to any website in less than ten minutes.

Carsales has long been an innovator in the online automotive space, with recent updates including video classifieds and more. Commenting on the partnership, Michael Holmes, Executive Director – Dealer at carsales stated, “We are excited to see businesses like Impel bring innovation to the car buying experience in Australia.  Interacting with spinning cars on our platform is yet another way to build shopper confidence and help consumers find the perfect car.”

Dealers can learn more about Impel’s award-winning technology and the exclusive partnership with by visiting the Impel booth at the AADA 2019 National Dealer Convention & Expo, held at the Melbourne Convention & Exhibition Centre, Monday 9 through Wednesday 11 September 2019.

For further information contact:

Vanessa Cause
S21 Sales Director
M. 0499 881 596