Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More


Impel Named 2022 APPEALIE Overall SaaS Award Winner for the Second Consecutive Year

New York, NY – October 25, 2022 – Impel, the global leader in automotive digital engagement technology, announced today that it was named a 2022 APPEALIE Overall SaaS Award winner in the Vertical Industry category for the second consecutive year. The APPEALIE Awards are the most selective awards in software. Based on Net Promoter Scores, UI/UX, product improvements, third-party analyst research, and more, the awards celebrate innovative SaaS applications that excite and delight customers while demonstrating excellent outcomes.

Impel’s comprehensive digital engagement platform features best-of-breed applications in digital merchandising, automated communication, and imaging, all powered by the industry’s leading conversational AI technology. The company’s always-on technology engages, educates, and influences consumers at every touchpoint in the shopper and customer omnichannel journey. Designed to enhance and optimize vehicle retailers’ existing systems and processes, Impel’s next-generation cloud-based technology integrates with leading website platforms, third-party marketplaces, digital retailing tools, dealership management systems (DMS) and CRM platforms to help vehicle dealers of all types and sizes deliver exceptionally engaging experiences.

“As the cloud continues to grow, user expectations are also growing. Our highly selective software award honors customer-obsessed SaaS platforms that deliver extraordinary experiences and results,” commented Arabella Solaybar of APPEALIE.

With nearly 90% of the vehicle customer journey now taking place online, delivering personalized, delightful experiences with every interaction is essential. Impel’s AI-powered engagement technology transforms physical and digital customer touchpoints into seamless omnichannel journeys. The Company’s Communication Suite provides automated, personalized email and SMS texting capabilities to automotive and specialty retailers of all types and sizes. Sales AI optimizes dealership effectiveness and productivity by responding immediately to (and following up with) every online lead submission, pre-qualifying shoppers, engaging in dialogue, and automatically scheduling live calls and showroom appointments in a dealer’s CRM system. Service AI provides a fully automated communication platform that enables dealers to drive more service appointments. By integrating with dealership DMS systems and continuously mining vehicle purchase and service records, Service AI targets prospective customers at key points throughout the ownership lifecycle with no additional effort required from dealership staff. F&I Pursuit is an automated post-sale retailing solution that drives incremental F&I revenue for auto retailers. Powered by Impel’s conversational AI engine and DMS integration, F&I Pursuit delivers timely communications that engage and educate shoppers on the value of supplemental protection plans while offering full e-commerce functionality. All of Impel’s Communication applications deliver human-like interactions powered by advanced natural language processing and machine learning algorithms.

“Exceptionally engaging experiences and personalized communications are essential in today’s always-on, connected world,” said Impel Co-Founder and CEO Devin Daly. “Powered by our next-generation AI technology, Impel’s end-to-end digital engagement platform and proprietary behavioral data help dealers deliver both seamless omnichannel customer experiences and substantial operational efficiencies across their networks. We’re honored that APPEALIE has once again recognized the advanced SaaS technology and intelligent AI applications that Impel brings to OEMs, retailers, and third-party marketplaces.”

About Impel

Impel offers automotive dealers, wholesalers, OEMs, and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising and imaging applications work seamlessly with all major website, CRM, and DMS platforms. To date, the company has delivered four billion shopper interactions across 51 countries.


The APPEALIE SaaS Awards are the most selective in software. Winning SaaS apps are selected on the basis of customer feedback and data, including Net Promoter Scores™. APPEALIE also conducts further due diligence beyond entrant applications to ensure each winner meets its standards of excellence. Pronounced “appeal-ee,” our name APPEALIE originates from our mission to recognize the most appealing apps in SaaS.