Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More


Impel Named 2023 APPEALIE Overall SaaS Award Winner for the Third Consecutive Year

Syracuse, NY – May 11, 2023 – Impel, the leading provider of AI-powered  digital engagement technology for the auto industry, has been named the 2023 APPEALIE Overall SaaS Award winner in the Vertical Industry category for the third consecutive year. The highly selective APPEALIE Awards recognize innovative SaaS companies that deliver superior customer outcomes based on criteria such as Net Promoter Scores, UI/UX, product improvements, third-party analyst research, and more.

Impel’s advanced digital engagement platform provides best-in-class capabilities in digital merchandising and automated communication, powered by the industry’s leading conversational AI engine. The company’s fully-integrated platform leverages the industry’s most powerful Large Language Models (LLMs) including GPT-4 to enable vehicle retailers of all types and sizes to engage, educate, and influence consumers at every touchpoint in the customer lifecycle.

“Software buyers have an overwhelming number of vendors to choose from. Our data-driven software award methodology honors customer-obsessed SaaS platforms that are differentiated from the crowd by delivering superior customer outcomes,” commented Arabella Solaybar of APPEALIE.

With nearly 90% of the auto customer journey now occurring online, AI-powered digital engagement technology is critical to delivering personalized experiences while driving operational efficiencies. Impel’s AI-powered platform delivers human-like interactions powered by advanced natural language processing and machine learning algorithms while seamlessly integrating with leading website platforms, third-party marketplaces, digital retailing tools, dealership management systems (DMS), and CRM platforms.

“We are honored to be recognized by APPEALIE for our leadership and innovation in SaaS for the third consecutive year,” said Devin Daly, Impel CEO and Co-Founder. “Our ongoing R&D investments and development of innovative AI applications continue to drive exceptional business outcomes and customer experiences. We’re thrilled to be helping auto retailers and OEMs take full advantage of the latest advancements in AI, and we are grateful to be recognized for our efforts and accomplishments.”

About Impel

Impel offers automotive dealers, OEMs, and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and leading AI technology to deliver hyper-personalized experiences at every touchpoint across the customer lifecycle. Impel’s fully-integrated platform works seamlessly with all major website, CRM, and DMS platforms. To date, the company has delivered 9 billion shopper interactions generating more than $2 billion in Sales and Service revenue across 51 countries.


The APPEALIE SaaS Awards are the most selective in software. Winners are selected on the basis of customer feedback and data, including Net Promoter Scores™. APPEALIE also conducts further due diligence beyond entrant applications to ensure each winner meets its standards of excellence.