Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More


Impel Recognized With Multiple Automotive Website Awards at NADA 2020

Automotive Website Awards Logo

LAS VEGAS, February 13, 2020 – Impel, the global leader in digital automotive merchandising, received three Automotive Website Awards (AWA) at the 2020 National Automotive Dealers Association (NADA) Convention and Exposition in Las Vegas. This is the fourth consecutive year that Impel has been recognized for innovation in website merchandising. Winners in this category are recognized for their continued commitment to helping dealers engage and influence online shoppers.

Impel’s Feature Tour® product was recognized with the Website Merchandising award, while the Company’s recently launched Experiential Retargeting™ advertising product took top honors in the Digital Marketing category. Impel was also recognized with the AWA Vanguard Award for overall industry leadership and product innovation.

“In today’s digital world, interactive experiences are not only desired, they are expected by consumers. It is critical that dealers deliver data-driven personalization and engaging, immersive online experiences,” said Impel Co-Founder and CEO Devin Daly. “By bringing transparency and interactivity to the vehicle shopping experience based on individual shopper preferences, our solutions enable vehicle sellers to establish trust with shoppers before they ever set foot in the physical showroom. We are thrilled and honored to be recognized once again by the AWA Awards for the capabilities that we have brought to dealers around the world.”

Impel’s digital automotive merchandising platform leverages advanced personalization technology and proprietary behavioral data to reinvent the way in which dealers, OEMs, and third-party automotive marketplaces engage with car shoppers. The Company’s suite of products transform VDPs into immersive, interactive experiences. By capturing precise vehicle and feature interaction data in real-time, Impel enables dealers to personalize every consumer touch point based on the specific needs and interests of each individual shopper.

“We congratulate Impel for being named a 2020 winner of multiple AWA awards and thank them for their continued leadership in automotive marketing innovation,” Brian Pasch, creator of the awards program, said.

For more than a decade, AWA award winners have set the benchmark in the auto industry for innovative products in technology, design, marketing, and social media. Through an extensive review process, the automotive digital marketing experts at PCG review, research and rate the best products for car dealers to incorporate into their process or showroom.

About Impel

Impel offers automotive dealers, wholesale auctions and OEMs the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkAround® and Feature Tour® products build trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. F&I Advantage™ enables dealers to increase insurance and protection product attachment rates through early shopper education. Impel supports dealers and shoppers in 20 countries around the globe. To learn more, visit

About Brian Pasch

Brian Pasch, Founder of PCG Companies, has been actively involved with automotive franchise dealers since 2005. Brian has authored seven bestselling books for the automotive industry: ‘Just Faster”, “Automotive Marketing Playbook”, “Who Sold It?”, “Swimming with Digital Sharks,” “Mastering Automotive Digital Marketing,” “Selling Cars in a Digital Age,” Unfair Advantage,” and “Hyper-Local Marketing for Automotive Retail.” Brian is an active conference speaker, 20 Group presenter, and coach to both dealers and members of the vendor community. He has presented workshops at NADA, Digital Dealer, DCDW, Driving Sales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference. Brian is Google Analytics certified and PCG is a Google Premium Partner company.

Brian has led PCG’s expansion into international markets where his training curriculum is being utilized by dealer groups and manufacturers as part of a change management process. PCG Companies include PCG Research, PCG Consulting, BPE Events, and PCG Digital.