Impel Wins 2019 Automotive Website Award for Website Merchandising at NADA
SAN FRANCISCO, January 25, 2019 – Impel, the global leader in digital automotive merchandising software, received the Automotive Website Award (AWA) for Website Merchandising at the 2019 National Automotive Dealers Association (NADA) Convention and Exposition in San Francisco. This is the third consecutive year that Impel has won the award for Website Merchandising. Winners in this category are recognized for their continued commitment to helping dealers engage and influence online shoppers.
“In today’s digital-driven world, it is more critical than ever for dealers to deliver engaging, immersive online experiences,” said Impel CEO Devin Daly. “By empowering consumers and bringing transparency to the car shopping experience, our solutions enable dealers to establish trust with shoppers before they ever set foot in the physical dealership. We are honored to be recognized once again with an AWA for the capabilities that we have brought to dealers around the world.”
Impel’s digital automotive merchandising platform leverages advanced 360° display technology and proprietary behavioral data to reinvent the way in which dealers, OEMs, and third-party automotive marketplaces engage with car shoppers. The platform transforms static online merchandising content into immersive, VR-enabled experiences. By capturing precise vehicle and feature interaction data in real-time, Impel enables dealers to personalize every consumer touch point based on the specific needs and interests of individual shoppers.
“We congratulate Impel for being named a 2019 AWA winner and thank them for their continued innovation in this area of automotive marketing,” Brian Pasch, creator of the awards program, said.
For almost a decade, the AWAs have been a benchmark in the auto industry for innovative products in technology, design, marketing, and social media. Through an extensive review process, the automotive digital marketing experts at PCG review, research and rate the best products for car dealers to incorporate into their process or showroom.
About Impel
Impel offers automotive dealers, OEMs and online marketplaces the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkAround® technology builds trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. Impel’s proprietary shopper behavioral data and VINtelligent Retargeting® solution enable dealers to deliver hyperpersonalized interactions across the entire car shopping journey. To date, more than 190 million virtual WalkArounds have been experienced by car shoppers across 14 countries. To learn more about Impel, visit impel.ai.
About the 2019 AWA Awards
Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. This year, the AWAs took place on January 24th, 2019—the night prior to the start of the National Automotive Dealers Association Convention. The City Club of San Francisco hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers. For more information about all the winners of the AWAs, please visit awa.autos.
