EATONTOWN, NJ and SYRACUSE, NY – August 6, 2019 – PCG, the preeminent automotive industry marketing and consulting agency, is partnering with Impel to bring transformative digital merchandising services and technology to auto dealers across the nation. The two companies will work together to educate, empower and enable auto retailers to successfully navigate the digital disruption that is taking place in the industry. By pairing PCG’s strategic consulting and media services with Impel’s advanced digital merchandising platform, auto dealers will be better able to meet the demands of today’s connected consumer. Interested parties can contact PCG or Impel to learn more about the companies’ product and service offerings.
PCG Digital is a leading marketing agency that has evolved into a trusted resource for automotive dealers. Founded by industry thought leader Brian Pasch, the company provides SEO, SEM and social media advertising services that generate greater efficiency and effectiveness from digital media investments. PCG Consulting works with auto dealers to audit existing processes, develop next-generation digital marketing strategies and train sales and marketing teams in modern marketing techniques. PCG Digital will work together with Impel to implement impactful digital merchandising capabilities that increase business performance and drive competitive differentiation for dealers.
Impel is the global leader in digital automotive merchandising software, and its platform is used by thousands of dealers to deliver more engaging experiences to online car shoppers. The Company’s 360° WalkArounds® bring greater levels of transparency to the car buying process while generating detailed first-party shopper data that enables personalization at scale. Impel’s VINtelligent® Retargeting solution enables dealers to optimize their media spend by delivering personalized digital ads based on individual shopper engagement levels and specific vehicle interests.
“Too many dealerships are still failing to take advantage of modern merchandising techniques, relying instead on outdated approaches and static website experiences that simply don’t live up to consumer expectations,” said Brian Pasch, CEO and Founder, PCG Digital. “I’ve long been impressed with Impel’s ability to help dealers make the car the star by enabling them to deliver engaging, immersive online experiences that help consumers fall in love with a vehicle before ever setting foot in a physical dealer storefront. We are excited to be partnering with Impel to help dealers rethink their VDPs and plug profit leaks with this powerful technology solution.
“PCG is a recognized thought leader in automotive marketing and they have spent years advising and educating automotive professionals around the world,” said Devin Daly, Impel Co-Founder and CEO. “This partnership validates the massive impact and opportunity that advanced digital merchandising technology is creating for the industry and we are thrilled to be working with Brian and his team to bring the Impel platform to an even larger audience of dealers who are ready to take their marketing performance to the next level.”
Impel offers automotive dealers, wholesalers and OEMs the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkArounds® and Feature Tour® products build trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. Impel’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable vehicle sellers to deliver hyperpersonalized interactions across the entire car shopping journey. To date, more than 300 million virtual WalkArounds have been experienced by car shoppers across 15 countries. To learn more about Impel, visit impel.ai.
About PCG Digital
PCG Digital is an award-winning digital marketing agency located in Monmouth County, NJ. PCG’s roots began in digital marketing for the automotive industry, and have since expanded into non-automotive verticals from travel agencies to restaurants and everything in between. PCG’s mission to connect their clients with qualified shoppers through innovative digital marketing strategies has made them an industry trendsetter since their conception in 2005.
PCG has been recognized nationally for a multitude of disciplines within digital marketing, including being named the 192nd Fastest Growing Private Company of 2011 by Inc 500, one of the Top 50 Fastest Growing Companies by NJBiz in 2012, and one of the top 100 SEO companies in the United States by TopSEOs.com in 2013. For more information, please visit www.pcgdigital.com or follow them on social media at www.twitter.com/pcgdigital, www.facebook.com/PCGCompanies, and @pcgdigital on Instagram.