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Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details

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Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details

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Silversmith-backed Impel snaps up SaaS provider Outsell for over $100m

Impel is a provider of AI-powered customer lifecycle management solutions for the automotive industry.

Author: Iris Dorbian

  • Outsell was founded in 2004 by serial entrepreneur Mike Wethington
  • According to terms of the deal, Wethington will join Impel’s board of directors
  • Based in Boston, Silversmith Capital invests in technology and healthcare companies

Impel, which is backed by Silversmith Capital, has acquired Minneapolis-based Outsell, an SaaS provider, for more than $100 million.

Impel is a provider of AI-powered customer lifecycle management solutions for the automotive industry.

Outsell was founded in 2004 by serial entrepreneur Mike Wethington.

“As the leader in automotive AI, Impel has brought tremendous innovation to the industry and the transformation of retailing that is now taking place, said Mike Wethington, Outsell founder and CEO in a statement. “I can’t think of another company that is better positioned to extend the technology and relationships that Outsell has developed over the past 20 years. I’m proud of what our team has accomplished, and we look forward to joining with Impel to redefine what’s possible.”

According to the terms of the deal, Wethington will join Impel’s board of directors.

Based in Boston, Silversmith Capital invests in technology and healthcare companies.