Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More


SpinCar Announces Company Name Change to Impel and Launch of Conversational AI Solution for Post-Sale F&I Retailing at NADA Show 2022

New York, New York – March 8, 2022 – SpinCar, the global leader in digital automotive engagement software, announced today that the company will be operating under a new name and will be known as Impel (www., effective immediately. The name change reflects the company’s evolution and growth as well as its focus on driving innovation in automotive retailing. Along with the name change, the company is expanding its product offering with the launch of F&I Pursuit – the industry’s first conversational AI-powered solution for automated post-sale F&I retailing. Dealers can learn more by visiting the Impel booth at NADA Show 2022 in Las Vegas, March 11 – 13.

The company’s new name was inspired by the word impel, which means “to push or drive forward.” The name Impel captures the essence of the company’s mission – Driving the auto shopping experience forward, by enabling retailers of every type and size to deliver more engaging customer experiences at every touchpoint.

“Over the past eight years we’ve developed innovative technology solutions that have helped thousands of dealers, OEMs and marketplaces deliver more engaging customer experiences,” said Devin Daly, Impel CEO. “Our new name communicates the broad impact that we are making across the entire automotive customer journey and underscores our company’s continued commitment to harnessing the power of technology and data to move the industry forward. Together with our partners and our customers, we’re proud to be shaping the future of automotive retailing.”

Impel’s digital engagement platform enables vehicle sellers to deliver more personalized customer experiences at every touchpoint. Powered by conversational AI technology and the industry’s most granular shopper data set, the company’s fully integrated communication, merchandising, marketing and imaging applications help retailers drive greater efficiency and effectiveness across their entire operation. To date, the company has delivered more than two billion customer interactions across more than 51 countries.      

Impel’s newest product, F&I Pursuit, provides dealers with a complete communication, merchandising and digital retailing platform for generating post vehicle sale F&I revenue. F&I Pursuit combines automated SMS text and email communications with full ecommerce capabilities to enable consumers to purchase vehicle service and protection products after they leave the dealership. Powered by Impel’s conversational AI engine, F&I Pursuit continuously mines dealership DMS records and proactively engages with customers who did not buy supplemental protection products at the time of vehicle purchase. A fully integrated ecommerce experience offers flexible payment options and seamless transaction processing directly on participating dealers’ websites.           

“F&I product sales are critical to dealer profitability, yet the average attachment rate for vehicle service contracts sold at the dealership is less than 50%,” said Daly. “F&I Pursuit turns those lost opportunities into sales by educating, engaging and converting shoppers after they leave the dealership, from the comfort of their own home. These after-purchase sales represent fully incremental revenue for a dealership’s business office. We’re excited about this new product and we’re looking forward to helping dealers leverage the power of AI to engage customers and grow their business in new ways.”


Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms. To date, the company has delivered more than 2 billion shopper interactions across 51 countries.