Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More


YesAuto Forms Strategic Partnership with Impel

YesAuto’s partnership with Impel will enable consumers to take advantage of 360° interior and exterior walkarounds from the comfort of their own homes

London, 12 July, 2021: YesAuto, the online car marketplace, today announced a strategic partnership with Impel, the global leader in digital automotive merchandising software, to transform the used car buying experience on the YesAuto platform. Over 3,000 UK dealerships signed up to YesAuto can now increase their listings’ appeal with greater immersion and engagement when they subscribe to Impel’s immersive 360° WalkAround technology. By featuring 360° WalkArounds on their YesAuto listings, auto retailers can satisfy online shoppers’ need to explore vehicles intuitively and transparently in an interactive format.

YesAuto’s strategic partnership with Impel has seen the online aggregator take further hassle out of the car buying process and change how consumers buy cars for good. The ability to see all aspects of the car online from every angle imaginable is possible thanks to Impel’s digital imagery technology; it provides a 360° viewing experience of both the vehicle exterior and interior that’s similar to physically walking around and sitting in a used car. Now, with a single swipe, shoppers can spin a used car in a complete circle and fully examine it to ensure it is of high-quality and meets their requirements. This includes the ability to pan and zoom in on critical areas of the vehicle to gain additional detail and high-resolution views. Embedded feature hotspots also visually highlight key vehicle details with clickable callouts that provide more information. GardX is the exclusive distributor of Impel products in the UK.

“Buying a used vehicle has historically required a physical visit to the dealership in order to get a real sense of the car’s condition, appearance, wear and tear, mileage and more. However, with 360° WalkArounds, dealers are able to offer consumers an interactive, transparent and easy to use shopping experience right online,” said Neil You, General Manager at YesAuto UK. “Thanks to our partnership with Impel, we will be able to further develop our in-depth understanding of what the customer truly wants from online purchases. In turn, the knowledge will enable UK dealerships to customise their offerings and ultimately, grow their business online.”

“Consumer demand for immersive virtual experiences continues to accelerate and interactive digital merchandising is no longer optional. Bringing the physical showroom experience online is critical to success since that’s where the vast majority of the shopping journey takes place, which is why rich digital engagement directly increases vehicle purchase rates,” said Devin Daly, Impel Co-Founder and CEO. “As YesAuto continues to grow its presence in the UK, we’re looking forward to providing more dealerships with the latest experiential automotive technology, enhancing the buying journey for dealers and shoppers alike.”

YesAuto continues to introduce innovative features designed to help consumers research and buy their next vehicle, including behavioural-led algorithms and intuitive comparison tools. YesAuto has more than 3,205 dealerships across the UK, up from 1,559 signed up at YesAuto’s official UK launch in August 2020. In addition, between YesAuto’s UK launch last year and the end of March 2021, the dealerships signed up to its platform have grown by more than 50% with a significant and sustained month-on-month growth rate of over 6%.

About YesAuto

YesAuto, the new revolutionary way to finding the cars that suit any buyer, is a website and app that connects buyers with dealers through its innovative smart technology to make car buying simpler, more transparent, and enjoyable.

YesAuto customers are given full control when it comes to selecting and choosing the right car for them. The site uses clever tools, abundant user and expert content to help customers find the car that suits their specific needs, alongside a customer rating system that allows people to see what other drivers think in order for car buying to be as seamless as possible. 

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