Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Outsell is Now Part of Impel
Together, we’re setting a new standard for automotive retailing. Powered by AI and fueled by data, we’re driving the industry forward—reimagining how dealers, OEMs and agencies deliver exceptional experiences that create lasting customer loyalty and meaningful business impact.
CBT News interview with Outsell CEO Mike Wethington and Impel CEO Devin Daly
Why Impel Acquired Outsell
Adding Outsell’s data-driven outreach capabilities to Impel AI creates the auto industry’s only enterprise-grade end-to-end lifecycle management solution for sales, service, merchandising and marketing.
The Journey from Outsell to Impel
Established in 2004, Outsell helped thousands of auto dealers, OEMs and marketing agencies unlock the power of first party data. The company’s customer data and engagement platform enabled retailers to drive greater marketing efficiency, improve customer retention and accelerate growth.
In 2024, Impel acquired Outsell in a $100M+ deal. The acquisition paired one of the auto industry’s first customer data platform players with the pioneer and industry leader in generative AI. Together, the companies created the first and only end-to-end AI Operating System for automotive retailing. The combined platform is now used to unify every touchpoint and every customer experience across the entire customer lifecycle for retailers around the world.
No more guesswork. Just smarter marketing that drives clicks, loyalty, and serious ROI from first look, to the next purchase.
“Outsell’s unique ability to help automotive manufacturers and retailers listen, predict and communicate with customers in a fully automated way has earned them a reputation in the industry that is second to none. The combination of intelligent automated outreach coupled with conversational AI is a game changer that will enable dealers of all sizes to deliver exceptional customer experiences while also driving meaningful process and productivity improvements.”
Devin Daly, Impel Co-Founder and CEO on Outsell acquisition
Why the Best in Marketing Bet on Impel
From insight to impact, Impel helps marketers move faster, think bigger, and deliver results that speak for themselves.
Smarter Insights, Stronger Moves
Know what your customers want—before they do. Impel’s AI reveals who’s ready to buy, what makes them tick, and when to strike, so your team stays sharp and one step ahead.
Decoding the Customer Lifecycle
DMS data giving you a headache? Impel AI brings order to chaos. It’s the roadmap you’ve been looking for to drive your business ahead.
Active In-Market Shoppers at a Glance
Behind every click and every message is a story waiting to be told. It’s time to let the meaning shine through—no noise, just clarity.
Marketing That Maps to Every Mile of the Customer Journey
Turn scattered touchpoints into one seamless experience. With Marketing AI, every message moves customers closer—wherever they are in their journey.
We’re Driving Measurable Results
Smarter Marketing. Unforgettable Impact.
35%
Increase in Return Sales to the Same Dealer
41%
More Service ROs
36%
Higher Gross Profit in Sales and Service
Real Stories. Real Results
“We’re seeing the revenue increases and it’s amazing how many customers are responding.”
“It really freed up my team a lot. We’ve seen a tremendous increase in our close ratios.”
Insights on the Outsell Acquisition
Test Drive the Future Today
Ready to Power Your Dealership’s Future with Impel?
Let’s shift your dealership into overdrive with best-in-class AI solutions that
help you grow. We’re ready to show you what the future of automotive retail looks like.