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Impel and FordDirect Partner to Bring Industry-Leading Conversational AI Solutions to Ford Dealers and Lincoln Retailers | Details

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Impel and FordDirect Partner to Bring Industry-Leading Conversational AI Solutions to Ford Dealers and Lincoln Retailers | Details

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Direct from the Dealer: Straight talk about the power of Digital Merchandising

Hear directly from Milton Caterpillar, one of Impel’s first customers in the heavy equipment industry! Brent Derosier, Corporate Used Equipment Manager, explains how Impel’s Digital Engagement platform has transformed their online buyer experience with increased interactivity, exploration, and transparency. Additionally, Brent highlights the impact to their business results, including a faster sales cycle, higher unit pricing and margins, and increased customer satisfaction.