OEM Programs
Certified by Leading
Automotive Manufacturers
As a certified technology provider for more than a dozen OEMs, Impel provides auto dealers with trusted AI-powered customer lifecycle management solutions that drive better business results. Enjoy the benefits of working with a certified OEM partner, including brand-compliant technology, preferred packages and pricing, as well as co-op reimbursement.
Trusted by major OEMs and thousands of retailers around the globe.
Impel’s automotive OEM programs help dealers deliver exceptional omnichannel customer experiences. Enroll today.
Why Dealers Love Impel
Amazing
“The Impel team are amazing from management to sales. We use at least 5 of their products. Just a great company. We have been a happy customer for over 4 years.”
Above and beyond!
“Impel is a great service we use for all of our dealerships in the group. Their 360 walkaround for the exterior and interior of the vehicles allow the customers to explore a 360 degree view of their car of choice before coming into the dealership. The features option allows the customer to view the safety, convenience, performance and technology features, plus, the factory installed upgrades. Impel really allows the customer to easily do their research on their desired vehicle.”
Best Platform
“Impel is the best platform that I have used over the past years. The Impel team always answers my questions and follows up with our improved monthly results! Hands down I choose Impel.”
Don’t see your OEM? Don’t worry, we’ve got you covered.
Impel works with thousands of auto retailers selling nearly every auto brand around the world – including OEMs not listed here. Want to learn more about how we work with dealerships like yours? Feel free to call us at 1-844-GETIMPEL or contact us.
Recognized for innovation and excellence.
Company of the Year – AI
2025 AI Product of The Year
2025 Deloitte Member
2025 Inc 5000 Member
2024 Cloud Computing
2024 Motor Trader Independent Dealer Awards – IT Innovation
2024 AI Breakthrough Award – Imaging
4x Top 50 Digital Merchandising Platform 2021-2024
3 Consecutive Years – Overall SaaS Award winner in the Vertical Industry Category
2022 Canada’s Top 150 Digital Merchandising Platform
2022 Artificial Intelligence
2022 Product Innovation – Sales AI
2017-22 | 11 AWA Awards
2022 Innovation Award
2021 F&I Advantage
2021 Small Business of The Year
2020 Feature Tour
Best Marketing Solution
2019, 2020 Top 500 Fastest Growing Company
2020 Best Vendor – Kain Shark Tank Awards
2020 Product Innovation Achievement
2020 Most Innovative Company of the Year
2020 Technical Innovation of the Year – Feature Tour
2019 Web Advertising Element – 360° Retargeting
2019 Interactive Brand Experience – Feature Tour
Vendor of the Year for Automotive Merchandising
Ready for next-level dealership performance?
Let us show you what the industry’s leading Automotive AI platform can do for you.