Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Impel Blog

Impel Honored with 2017 Automotive Website Award

SYRACUSE, NY, March 2, 2017Impel was recently honored with an Automotive Website Award in the category of Website Merchandising. During a ceremony before the 2017 NADA Convention in New Orleans, the Automotive Website Awards were presented to select vendors. Award recipients in the Website Merchandising category are recognized for continued commitment to helping dealers effectively showcase inventory online.

“We are very proud to receive recognition from the Automotive Website Awards for Website Merchandising,” says CEO Devin Daly. “This award is a true testament to the hard work and dedication of everyone on the Impel team.”

AWA honored Impel because of its state-of-the-art merchandising solution that leverages proprietary technology to convey transparency and build trust with consumers shopping on a dealer’s website. The platform automatically converts vehicle photographs into super-interactive, virtual reality enabled 360° displays with tagged, touchable hotspots for a guaranteed 10% lift in leads.

Technology and tools that dealers use to engage shoppers online continue to evolve, and Impel continues to lead the way in this innovation. Beyond the immersive experience for the customer, Impel’s Mobile Capture App has substantial efficiency gains in the process of photographing and uploading inventory photos. A complete photo shoot can take less than three minutes while producing up to 200 photos, a live video, and a fully interactive interior and exterior spin. The backend of the platform intuitively allows dealers to manage inventory, create automated “hotspots” for specific features or faults of a vehicle, and gain next-level insights about consumer behavior. The 360-degree view is quickly published on any website for a potential customer to dive inside the vehicle.

About Impel
Impel offers automotive dealers, OEMs and online marketplaces the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkAround® technology builds trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. Impel’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable dealers to deliver hyperpersonalized interactions across the entire car shopping journey. To date, more than 190 million virtual WalkArounds have been experienced by car shoppers across 15 countries. To learn more about Impel, visit