Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Impel Blog

Chrome Data and Impel Improves The Digital Journey

Portland, OR – Chrome Data Solutions, LP, a leader in automotive data, today announces its business relationship with Impel, the premium provider of interactive merchandising software for the automotive sector, to deliver a 360-degree vehicle rotation platform. The platform allows online shoppers to take any vehicle for a spin from anywhere and at any time, while a unique analytics component tracks a shopper’s movement and monitors interactions with “hotspot” photos for personalized, effective lead follow-up.

Interactive inventory merchandising solutions have become critical to dealers as more consumers analyze vehicles on the internet before entering the dealership. This trend towards full-blown ecommerce, where the majority of research is conducted online, benefits dealerships that embrace engaging merchandising solutions.

Through this business relationship, Chrome Data and Impel are proud to introduce two new dealership products with proven quantitative ROI in the form of significant lifts in VDP views, conversion rate, and time on site. These products are:

Stock Image Gallery Tool leverages Chrome Data’s comprehensive library of stock imagery along with Impel’s proprietary merchandising technology to give portals, resellers, and dealers a state-of-the-art way to show off their unique vehicles, via interactive 360-degree interior/exterior views and hotspots, while gathering unprecedented user interaction data.

Dealer Inventory Image Tool allows dealers to showcase actual inventory in an engaging and interactive way, and take advantage of a solution which has had impressive success in the automotive space after a strong beginning in retail eCommerce.

“Impel offers a best-of-breed merchandising solution that has incredible impact on website performance,” said Andrew Lumsden, Chrome Data VP, Product and IP Licensing Group. “We’re excited to combine proven Impel technology with our industry-leading images to give dealers a solution that truly captures the in-store experience for online shoppers.”

“Impel has a track record of bringing high performing merchandising solutions to the automotive space. With the help of Chrome Data’s reputation and network of industry partners, we will be able to deliver these solutions at scale much more easily and quickly. This will have a powerful impact on dealership leads and sales,” said Devin Daly, Impel CEO.

About Chrome Data Solutions, LP –

Chrome Data Solutions is a leading provider of high-value vehicle content and applications and a one-stop shop for vehicle data and solutions that benefit the complete automotive sales chain. Chrome Data’s 25-plus years of automotive data, unique tools and comprehensive solutions, help clients to develop, market and sell products more effectively and profitably.

Chrome Data’s new and used data is delivered in formats that are easy to use and easy to tailor to specific markets. Deep domain expertise in managing extremely complex vehicle ordering and pricing logic for new vehicles, and a wide array of data and other solutions, enables Chrome Data to comprehensively describe vehicles built in the last 25 years.

About Impel

Impel is the premium provider of merchandising solutions to the automotive sector. Its proprietary technology is proven to help automotive retailers engage website visitors at a higher level to sell more cars, faster, with more gross profit.

Impel is based in the Flatiron District, NYC


Chrome Data Solutions
Andrew Lumsden, VP, Product and IP Licensing Group
700 NE Multnomah St, 15th Fl.
Portland, OR 97232
(248) 840-3285

Devin Daly, CEO
37 E 28th St
Suite 708
New York, NY 10016
(646) 692-3535