When the announcement was made that DMSC would be virtual, we knew we’d be missing out on warm weather and cabernet, but the opportunity to network within the automotive community was still on the table. Despite the online venue, hundreds of dealers came together to hear from industry leaders.
On first day of the event, Impel CEO and co-founder Devin Daly spoke on a panel alongside Brian Pasch and other industry guests to discuss the benefits of digital merchandising and how it is critical for success. Daly followed up the panel on day two with a workshop for attendees, delivering actionable items for dealers to implement to allow their digital showroom to thrive.
Watch DMSC workshop “Time to Ramp Up Your Digital Showroom” replay below to learn about:
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How to identify the key shopper friction points created by traditional dealer websites.
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The digital merchandising tools and best practices that can be used to reduce consumer friction.
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How digital merchandising is enhancing every aspect of the dealership, from the BDC to F&I.
