Bridging the Online Experience Between Car Shoppers and Dealers
Research overwhelmingly indicates that a large experience gap exists between today’s car shopper and the majority of dealer websites. Aggregately, dealers are spending millions of dollars to attract information-hungry car shoppers to their websites, but are failing to deliver the type of content experience that consumers desire once they arrive. Dealers and shoppers are totally out of sync. In this session, Devin will introduce you to the latest best practices in online vehicle merchandising and provide compelling case studies on how the best digital dealers are closing the gap and winning the sale.
Don’t miss Devin’s session on Monday, October 5th at 9 am in the Bordeaux Room!
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