Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Impel Blog

Impel Gives Reach Engage Develop Rights

NEW YORK, NY, August 28, 2018Impel®, the global leader in automotive merchandising tools, announced today an exclusive partnership with Reach Engage Develop (R.E.D.), a dominant South African digital marketing agency. R.E.D. has secured the rights to be an exclusive reseller of Impel’s comprehensive vehicle merchandising platform in Southern Africa, which includes their Mobile Capture Application, 360º WalkArounds, and Lead Intelligence Reporting.

Impel’s state-of-the-art merchandising solution leverages proprietary technology to build trust with consumers shopping on a dealer, OEM, or third-party website. The platform automatically converts vehicle photographs into highly-interactive, virtual reality enabled 360° displays with tagged, touchable hotspots. These customizable hotspots can be used to indicate features or faults of a vehicle and gain unprecedented insights about consumer behavior. The 360° interior and exterior views can easily be published on any website in under ten minutes and customers can even dive inside the vehicle if they have a virtual reality headset (Gear VR, Google Cardboard, or other).

“We’re incredibly excited to announce our entry into the South African auto sector in partnership with R.E.D. Solutions. Given the massive success we’ve experienced in similar international markets and R.E.D’s unparalleled distribution, we expect significant adoption from the outset,” said Devin Daly, Impel CEO and co-founder.

Impel’s Mobile Capture Application increases photographer efficiency by two-to-three times while guaranteeing photographic consistency and promoting higher inventory coverage ratios. Impel’s 360° WalkAround display is proven to increase website dwell times and conversion rates by providing a more interactive experience. In addition, Impel’s Lead Intelligence Reporting includes a set of proprietary reports that help dealerships understand the drivers of their business like never before. By monitoring engagement with hotspot features, Impel helps dealers understand consumer behavior which then drives more efficient, customized sales and marketing strategies. Impel’s reporting provides unprecedented consumer insights that foster customer-tailored sales conversations and marketing.

“We are truly excited to be working with Impel and have no doubt that it is going to revolutionize automotive marketing in South Africa,” R.E.D. Managing Director Jason Chalmers said.

About Reach Engage Develop (R.E.D.)
R.E.D. is a leading digital solutions provider to the automotive industry in South Africa, offering a broad spectrum of solutions focused on lead generation, sales conversions, and reputation management. Founded and managed by power couple Jason and Brigid Chalmers, R.E.D. consists of a team of 21 who spend their time finding ways to increase lead conversion through their focused activities. Having built a reputation for providing unrivalled service and results, R.E.D. is fast becoming the digital provider of choice for many groups and independent dealers. To learn more, visit

About Impel
Impel offers automotive dealers, OEMs and online marketplaces the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkAround® technology builds trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. Impel’s proprietary shopper behavioral data and VINtelligent Retargeting® solution enable dealers to deliver hyperpersonalized interactions across the entire car shopping journey. To date, more than 190 million virtual WalkArounds have been experienced by car shoppers across 15 countries. To learn more about Impel, visit