Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Impel Blog

Impel Named Exclusive Provider For S21Media

New York, NY, August 7, 2018 Impel®, the global leader in automotive merchandising tools, announced today an exclusive partnership with S21Media, a preeminent Australian digital marketing agency.  S21Media has secured the rights to be an exclusive reseller of Impel’s comprehensive vehicle merchandising platform in Australia, which includes their Mobile Capture Application, 360 WalkArounds, and Lead Intelligence Reporting.

Impel’s state-of-the-art merchandising solution leverages proprietary technology to build trust with consumers shopping on a dealer, OEM, or third-party website. The platform automatically converts vehicle photographs into highly-interactive, virtual reality enabled 360° displays with tagged, touchable hotspots. These customizable hotspots can be used to indicate features or faults of a vehicle and gain unprecedented insights about consumer behavior. The 360° interior and exterior views can easily be published on any website in under ten minutes and customers can even dive inside the vehicle if they have a virtual reality headset (Gear VR, Google Cardboard, or other).


“Given the incredibly rapid adoption of our solutions in the Americas and Europe, we are very excited to bring our products to the Australian auto market in concert with S21 Media,” said Devin Daly, CEO of Impel. “Their unmatched reputation and reach along with our proprietary technology will make for a phenomenal partnership.”


Impel’s Mobile Capture Application increases photographer efficiency by two-to-three times while guaranteeing photographic consistency and promoting higher inventory coverage ratios. Impel’s 360° WalkAround display is proven to increase website dwell times and conversion rates by providing a more interactive experience. In addition, Impel’s Lead Intelligence Reporting includes a set of proprietary reports that help dealerships understand the drivers of their business like never before. By monitoring engagement with hotspot features, Impel helps dealers understand consumer behavior which then drives more efficient, customized sales and marketing strategies. Impel’s reporting provides unprecedented consumer insights that foster customer-tailored sales conversations and marketing.

“I believe Impel is the next big thing in dealer-to-consumer marketing and am predicting a huge take-up by Aussie dealers,” said Patrick Tessier, head of S21Media, on the partnership with Impel.

Impel and S21Media will team up at the Australian Automotive Dealer Association convention in September. As a platinum sponsor, Impel will be hosting the first ever AADA Impel Golf Cup at The Glades as well as the AADA Impel Deep Sea Fishing Adventure as part of the convention.

About S21 Media Australia
S21Media is one of Australia’s leading digital marketing agencies specializing in automotive dealer advertising, promotion, and merchandising. The agency is headed by Patrick Tessier, a 40-year industry veteran and thought leader who is renowned in Australia and internationally for his unique dealer insights, marketing acumen and passion for the retail motor business. In addition, Patrick is the global ambassador for the AADA National Dealer Convention and the publisher of the bi-monthly Automotive Dealer, a print and digital magazine focused on the latest dealer news and views. He is supported by a team of design and sales professionals dedicated to providing dealers with a range of cutting-edge digital solutions.

About Impel
Impel offers automotive dealers, OEMs and online marketplaces the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkAround® technology builds trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. Impel’s proprietary shopper behavioral data and VINtelligent Retargeting® solution enable dealers to deliver hyperpersonalized interactions across the entire car shopping journey. To date, more than 190 million virtual WalkArounds have been experienced by car shoppers across 15 countries. To learn more about Impel, visit