Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Impel Blog

Impel’s Mobile Capture App And CDK Program

NEW YORK, NY, September 11, 2017 –Impel®, the global leader in automotive merchandising tools, announced today it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, Impel is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.

“We are very excited to be a part of the CDK Partner Program as we continue on our mission to provide innovative tools and services to automotive dealers,” said Devin Daly, CEO of Impel. “This Program allows CDK dealers to experience our product suite to its fullest.”

Impel’s industry-leading Mobile Capture Application is proven to increase photographer efficiency by 2-3 times while guaranteeing photo-consistency and promoting higher inventory coverage. By using the Impel Mobile Capture Application, a photographer can go from VIN scan to website in 90 seconds – a revolutionary time-saving feature for dealerships and photographers.

“We’re pleased to continue expanding the CDK Partner Program with Impel’s platform,” said Howard Gardner, vice president and general manager, CDK Data Services. “Impel is a welcome addition to the Partner Program’s group of vehicle merchandising applications.”

With Impel’s 360º Walkaround®, the Impel VDPs have been proven to produce an average of 42% more leads and increase consumer engagement by 56% for dealerships and OEMs. The seamless interior and exterior spin with the 360-degree Walkaround gives customers the transparency they desire while going through the car buying process.

Impel’s Intelligence Reporting includes a set of proprietary reports that help dealerships understand the drivers of their business like never before. By monitoring engagement with hotspot features, Impel helps dealers understand consumer behavior to drive more efficient, customized sales and marketing strategies.

For more information about Impel’s vehicle merchandising capabilities, dealerships can try a free demo or visit our site.

About Impel
Impel offers automotive dealers, OEMs and online marketplaces the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkAround® technology builds trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. Impel’s proprietary shopper behavioral data and VINtelligent Retargeting® solution enable dealers to deliver hyperpersonalized interactions across the entire car shopping journey. To date, more than 190 million virtual WalkArounds have been experienced by car shoppers across 15 countries. To learn more about Impel, visit

About the CDK Global Partner Program
The CDK Global Partner Program now numbers 300 partner companies that together offer more than 400 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data, workflow and website integration to a wide range of third parties, OEMs and dealers. Visit

About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK’s solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit