Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Impel Blog

Dealer Spotlight: Mac Churchill Acura

Impel has a reputation in the automotive industry for increasing dealer website leads with its 360° WalkAround. However, with the introduction of the Impel Mobile Capture App, the new photography app, Impel is now also helping dealers increase efficiency and save money on photography. Impel’s VIN scanning, wireless upload, and vid-to-pic software doubles or triples photographer efficiency. Less time spent shooting each vehicle equates to a higher percentage of engage-able digital inventory and significantly more conversions. 

Jason Neely, a professional photographer and self-professed car guy based in Denton, TX, works at Mac Churchill Acura, a store averaging over 350 cars per month. He has been photographing inventory for over three years and hadn’t been looking for a solution.

However, the dealership learned of 360° software and the power it can unlock. Jason tried a competitive solution for about 3 weeks but was incredibly disappointed with its limitations and issues. So, he set out to find the premier 360° product on the market and came across Impel.

“The instant integration with our website means that I’m not waiting for the vehicle images to become live,” Jason says. “As a photographer, time is how I make money. I needed a solution that was extremely time efficient. Impel saves me time on all of my processes.”

“At the end of the day, my goal in our relationship with Impel was increased efficiency in my workflow without compromising the quality we expect from the images displayed on our site. Impel achieved this perfectly.”

In addition to perfect photo consistency and ease of use, he cites the leading customer service and unlimited tech support as key factors in his Impel brand loyalty. Jason has come to depend on his Impel Account Manager, Mike Webster: “When I have issues, he’s there and quickly helps me through whatever I need.”

While Jason owns inventory photography, Mac Churchill’s Digital Media Director focuses on statistical analysis, using Impel-generated data to drive more sales. The Impel platform facilitates an interdepartmental approach to effective VDP merchandising at every step of the purchase funnel.


Impel is perfect for your dealership!Experience the industry leader in photographer efficiency, 360° displays, consumer behavior reporting, and customer support.