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Impel Blog

NADA 2023 Impel Recap 

Another NADA is in the books, and it was an incredible event. From conversations with dealers to industry events, the Impel team was busy from dawn to dusk (and then some!) sharing the power of our digital engagement platform and conversational AI with attendees.

Ryan Leslie & Kerstin Todd, AWA Awards CeremonyThe week kicked off with the AWA Awards Ceremony, where we were honored to receive three awards – The Vanguard, Rising Star, and the Fixed Ops award for our Service AI product. Impel’s Vice President, Strategic Partnerships Kerstin Todd and Director, Major Dealer Groups Ryan Leslie attended the event on Impel’s behalf.

Once the expo hall doors opened on Thursday morning, the Impel booth was rocking! As always, the booth was full of dealers, partners and OEMs from open to well past close. We gave hundreds of demos and got a chance to hear directly from dealers about their challenges and goals for 2023. Across the board, vehicle retailers are thinking about how to do more with less as we go into a potential economic downturn. They are also looking for ways to get more out of their Service Drive, and most are exploring technology including AI to accomplish this.

Jon Clark, Sales Rep, showcases dealers our AI solutionsThiel and Avery, Impel Sales Reps, showcases merchandising products to dealersWhile there was a lot of interest in and questions about all of our products, many folks also wanted to hear about our recent growth investment. Whether for Sales or Service, the dealership efficiencies gained by implementing AI blew dealers away.

Devin Daly handshakes with UK partnerAs always, the best part of the show was seeing current partners and building new relationships. We are thrilled to continue to expand our global presence with Big Motoring World bringing the Impel platform to several locations in the UK!

After the show, we continued our tradition of celebrating our wins with a team dinner. With many team members remote, it’s always a great chance to get to know one another and build relationships. Several members of the team toasted our accomplishments and celebrated the close of a successful show.

Impel celebrating with closing dinner after NADA showSonny and Bruce celebrate post NADA show

Nothing energizes the Impel team like a tradeshow, and NADA is the Super Bowl of shows! It was an incredible week and we’re already looking forward to the next big show.