Announcing Feature Tour®, a new personalized feature showcase based on each shopper’s unique interests.
Impel’s newest product offering replaces static VDP feature lists with customizable multimedia experiences based on a consumer’s self-identified interests. By highlighting the most relevant features and options of a particular vehicle, dealers are able to help shoppers understand the inherent value of that vehicle. Feature Tour helps consumers make more accurate product comparisons while also providing tangible justification for a dealer’s published price. Feature Tour content is currently available for more than 450 features across 18 OEMs.
Why it Matters: Today’s vehicles are equipped with complex features and capabilities that are difficult to explain. Lengthy lists and descriptions included on traditional VDPs do little to inform and educate online shoppers, especially in a mobile-first world. As a result, many consumers are forced to leave a dealer’s website to conduct additional research. Others disregard features altogether and use price as the primary decision driver when comparing vehicles from various retailers. These factors have contributed to eroding gross margins for dealers. Feature Tour addresses these challenges by bringing curated videos, images and explainer content directly to consumers while they explore the vehicles on a dealer’s website. Impel’s proprietary multimedia personalization engine educates consumers by showcasing the unique and valuable features of a vehicle that are most relevant to each individual shopper. ••• Read the full press release here.
Want to give your shoppers a personalized, showroom feel with Feature Tour? Contact us or schedule your demo below.
