Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Impel Blog

Upgrading Humans With Artificial Intelligence

It is human nature to develop, improve, and become better at what we do. We’ve been doing this from the very beginning – learning, inventing tools, and finding solutions to everyday problems. We’ve developed every part of ourselves to meet the ever-growing challenges we face.

These challenges help us grow as humans, and in return, more challenges arise. The more advanced humans become, the more complex the next challenges become. At some point on this path, we’ve discovered technology – a whole new world of possibilities, and therefore, a new array of challenges.

Technology makes us smarter and better at what we do, while also creating new challenges for us to overcome. Artificial Intelligence has already impacted our modern world, helping to shape how we improve ourselves as its present-day application gives humans superpowers. While some people are curious about the future of AI in terms of the robots that we’ve seen in sci-fi books and Hollywood movies, others are leveraging the power and capabilities of new technologies.

Augmenting Our Capabilities

With the help of AI, we can augment the potential and capabilities that we have to improve as humans and become better at what we do. Every day we accomplish dozens of tasks that don’t require human judgment. Sometimes these tasks are simple and repetitive and other times they are part of our natural behavior. Taking into consideration today’s development of AI, it is evident that we can use AI to effectively outsource simple, straightforward, and repetitive human tasks that do not need human judgment.

The tasks that do not require human judgment can become overwhelming for humans, particularly organizations, as volume grows. At some point, managing these tasks can become impossible. However, as humans, we can design AI tools that scale endlessly, especially when it comes to cloud computing.

For instance, Impel’s Sales AI can perfectly handle any number of vehicle buyer and seller leads at any given moment, 24/7 – something that has always been a significant challenge for car dealerships. It receives leads from all lead sources, engages in seconds, gives high-quality answers, qualifies the lead, and schedules appointments. Sales AI creates a seamless customer experience, essentially giving a dealership the exact number of experienced and professional employees needed at any given moment. Thus, with the help of Sales AI, dealerships become capable of seamlessly communicating with any number of customers, ultimately maximizing revenue and cost savings.

It Follows Your Decisions

The power of Sales AI is that it supercharges your human workforce according to your preferences. For example, automotive dealers decide what they want the AI to do and it continuously executes their decisions, becoming smarter and smarter each time executions are made. Sales AI is the equivalent of hiring and training the perfect employee that constantly improves their performance, working around the clock and never limited by any means. As a result, a dealer gets unlimited resources for customer communications that provide a business with what they need: revenue maximization, reduced marketing costs per sale, and increased ROI while standing out from the competition through exceptional customer service.

As our example shows, just one individual can run a team of tens and hundreds of “employees” that behave in a way that the individual designs. Sales AI completes simple tasks, freeing up your employees to deal with complex questions and requests. You design the behavior and decision-making process in just a couple of minutes, and the execution is carried out by the resources that are brought in by AI. This is how Sales AI can help us improve operations for dealers and customer experience throughout the car buying process.