Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Impel Blog

Part 2: Utilizing Impel’s Sales AI to Dramatically Increase Sales

Elevate The Digital Showroom with Sales AI

Impel’s Sales AI allows you to close more leads and maximize revenues. Vehicles are increasingly complex, with more technology, features and options than ever before. This leads consumers to have numerous questions about a multitude of features – and with smartphones always present and information at the tip of our fingers, consumer behavior has massively changed. The expectation today is that someone is “always on,” ready to respond and answer any question in a timely manner. Sales AI can conversationally and naturally answer detailed inventory questions given its proprietary technology and ability to integrate into dealership inventory feeds and CRM systems. It is critical to keep shoppers engaged, moving them down the sales funnel to increase sales conversion and close more leads. In fact, Impel customers who have added Sales AI have shared that their customers feel that they are talking to a human salesperson.

Conversational AI, paired with effective transparent digital merchandising, is the key to successfully closing more leads. Impel’s Sales AI is the auto industry’s most advanced conversational AI platform. Sales AI leverages natural language processing to automate many of the laborious tasks of running a BDC. The system responds intelligently within one minute to every lead, 24/7.

Industry data shows that the dealership that responds to a customer’s question first typically closes that lead and maintains pricing power. This prevents a dealership from being forced into a price war, thus preserving the gross margin on every deal.

Sales AI automatically follows up with every lead for 51 days on a dynamic cadence. By handling all inbound leads, answering questions conversationally, and driving toward an appointment or phone call, Sales AI allows a BDC team to focus on the highest-value, engaged leads, as well as those that have highly specific or complicated questions. This leverages a BDC team’s relationship-building skills to close the most valuable, complex deals.

Sales AI: Driving Measurable Results For Early Adopters

Sales AI ensures 100% follow-up and maximum lead engagement. With advanced human-like conversational technology we have seen a 23% growth in appointments set. Additionally, hundreds of dealerships have already experienced up to a 30% increase in lead conversion rates. The possibilities for growth in a dealership with AI are limitless. Leveraging Impel’s Sales AI to facilitate the sales journey allows a BDC team to focus on what differentiates a dealership from its competitors – the people.

Learn more about implementing Sales AI.