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Impel and FordDirect Partner to Bring Industry-Leading Conversational AI Solutions to Ford Dealers and Lincoln Retailers | Details

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Impel and FordDirect Partner to Bring Industry-Leading Conversational AI Solutions to Ford Dealers and Lincoln Retailers | Details

Impel Blog

Video: A Virtual Buying Experience Can Increase Demand

Car Shoppers Demand Enhanced, Virtual Buying Experience

The internet is at the core of commerce, so much so that expensive, complex sales are now executed fully online. This is why it is so important for dealers to not only win the click, but also to deliver an engaging, personalized, and content-rich experience so they can win the sale online too. Smart merchandising is the way to achieve this and Manheim is a great example of this trend with their move in the direction of immersion and transparency online.